Why group papers together – why not consider each paper on its own?

The decision to explore the creation of a large new media corporation, “New Corporation” or “NEWCO,” to serve as the “parent” for all the union papers of the Blethen Maine Newspapers is driven by economics.  Aggregating the assets of three (Portland Press Herald/Maine Sunday Telegram, Kennebec Journal and Morning Sentinel) papers raises the likelihood of attracting the investment capital necessary to launch a new, newspaper-centered, media corporation.  It is also more likely that a larger corporation will be able to attract management talent that can steer “NEWCO” through tricky and shifting national and international media markets.  It remains possible, however, that individual papers could be sold independently.